Why is Genetic Testing Important?

Color Genomics

We love Color Genomics. They approach medicine and genetic testing with a lens focused on fairness and with an authentic love for humanity and its health. In creating this series of videos for Color, we got excited envisioning the day when genetic testing is a standard part of everyone’s healthcare.

Client:
Color Genomics

Creative Direction:
Clara Lehmann and Jonathan Lacocque

Visual Script:
Clara Lehmann

Design Director:
Ryan Butterworth

Associate Producer:
Grace Lawson

Design/Illustration:
Ryan Butterworth, Elena Chudoba, Peiqing Lu, Nico Piccirrilli

Animation:
Peiqing Lu

Sound Design:
Jenna Coyle

Music:
Matt Stanfield

Voiceover:
Thandi Murray

This is the second installment from the Color Genomics video series! Shout out to Designer/Illustrator Elena Chudoba and Animator Paige Lu, who cruised through this video with style. Learn more about Color’s genetic testing kits at color.com!

Client:
Color Genomics

Creative Direction:
Clara Lehmann and Jonathan Lacocque

Visual Script:
Clara Lehmann

Design Director:
Ryan Butterworth

Associate Producer:
Grace Lawson

Design/Illustration:
Elena Chudoba

Animation:
Peiqing Lu

Sound Design:
Jenna Coyle

Music:
“Paper Trails” by Jen Pague

Voiceover:
Ron Rhodes

The third video from our series with Color Genomics is all about DNA variants and why disease might happen! Thank you all for your support of this series.

Creative Direction:
Clara Lehmann and Jonathan Lacocque

Visual Script:
Clara Lehmann

Design Director:
Ryan Butterworth

Associate Producer:
Grace Lawson

Design/Illustration:
Elena Chudoba

Additional Design:
Ryan Butterworth

Animation:
Ricardo Nilsson

Sound Design:
Jenna Coyle

Music:
Matt Stanfield

Voiceover:
Thandi Murray

The fourth video from our series with Color Genomics talks about how to connect the dots after receiving results from their genetic testing kit! Your love for this series has been exciting to see. Learn more about Color’s genetic testing kits at color.com.

Creative Direction:
Clara Lehmann and Jonathan Lacocque

Visual Script:
Clara Lehmann

Design Director:
Ryan Butterworth

Associate Producer:
Grace Lawson

Design/Illustration:
Ryan Butterworth

Animation:
Kimathi Flavien

Sound Design & Mix:
Jenna Coyle

Music:
“Golden Piano” by Jen Pague

Voiceover:
Ron Rhodes

For the fifth video in our series with Color Genomics, you’re offered tips on how to share tough genetic findings with friends and family members. Learn more about Color’s genetic testing kits at color.com.

Creative Direction:
Clara Lehmann and Jonathan Lacocque

Visual Script:
Clara Lehmann

Design Director:
Ryan Butterworth

Associate Producer:
Grace Lawson

Design/Illustration:
Ryan Butterworth

Animation:
Kimathi Flavien & Hieu Vu

Sound Design & Mix:
Jenna Coyle

Music:
Matt Stanfield

Voiceover:
Thandi Murray

Did you know that one of Color’s genetic testing kits could help doctors when they’re prescribing medicine for you? The last video of this series can tell you more!

Creative Direction:
Clara Lehmann and Jonathan Lacocque

Visual Script:
Clara Lehmann

Design Director:
Ryan Butterworth

Associate Producer:
Grace Lawson

Design/Illustration:
Elena Chudoba, Ricardo Nilsson

Animation:
Ricardo Nilsson

Sound Design & Mix:
Jenna Coyle

Music:
Jen Pague

Voiceover:
Ron Rhodes

Why is Genetic Testing Important?

Color Genomics

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