Why is Genetic Testing Important?

Color Genomics

We love Color Genomics. They approach medicine and genetic testing with a lens focused on fairness and with an authentic love for humanity and its health. In creating this series of videos for Color, we got excited envisioning the day when genetic testing is a standard part of everyone’s healthcare. 

Client:
Color Genomics

Creative Direction:
Clara Lehmann and Jonathan Lacocque

Visual Script:
Clara Lehmann

Design Director:
Ryan Butterworth

Associate Producer:
Grace Lawson

 

 

Design/Illustration:
Ryan Butterworth, Elena Chudoba, Peiqing Lu, Nico Piccirrilli

Animation:
Peiqing Lu

Sound Design:
Jenna Coyle

Music:
Matt Stanfield

Voiceover:
Thandi Murray

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